PSI has recently been integrated into dentsu International, which offers best-in-class services and solutions in media, customer experience management (CXM), and creative and operates in over 145 markets worldwide with more than 45,000 dedicated specialists.
This move was designed to enable dentsu clients to access dentsu’s Out-of-Home expertise across the globe, and to unlock the integrated solutions that dentsu has to offer.
As part of dentsu International, PSI will operate within the Out-of-Home capability of Amplifi, the company’s supply side management platform. This will also ensure the best possible value for clients through leveraged media buying from a centralised team.
PSI’s web presence will be discontinued within the following months. For future inquiries, please get in touch with ben.milne@dentsu.com or visit dentsu.com