Hangin’ With The Hadids
As part of our PVH relationship spanning over 6 years, PSI provides full European OOH support behind their Spring-Summer and Fall-Winter collections. Tommy Hilfiger’s 2016 F/W Collection, fronted by brand ambassador Gigi Hadid, was brought to life using iconic sites in 9 European cities. Proximity-to-retail sites were cherry-picked, to deliver 62m+ impacts across markets. Calvin Klein’s 2016 campaign for #mycalvins, was fronted by sister Bella, with OOH delivering over 55m impacts. The activity ran with multiple creative executions, featuring messaging mapped along consumer journeys, using formats ranging from metro station dominations to iconic banners.