Hybrid Cloud Walk
PSI was challenged to create an airport experience showcasing EMC as a leader in big data and cloud computing technologies. In a media-first, we partnered with xAd to deliver geo-targeted mobile messaging to a business audience, not only across Frankfurt Airport, but also key hotels in the vicinity. In addition, a state-of-the art motion capture and projection installation (‘the Hybrid Cloud Walk’), was created within a key terminal thoroughfare, surprising and engaging passing passengers.