Gorgeous Heels Go Global
Contextual OOH is becoming increasingly relevant for our clients, underpinned by our ability to effectively schedule dynamic content across digital screens globally. For example, PSI partnered with Havas Media International and programmatic platform Liveposter, to feature dynamic screen activity within London’s Canary Wharf, showcasing individual consumer purchases from the NET-A-PORTER site, in real time as they were happening. The brand’s sponsorship of wi-fi hotspots in the area facilitated audiences making their own purchases.