Iconic Across Global Airports

As part of a high profile international campaign for the Department for International Trade, PSI worked with gyro to plan and activate a multi-market airport campaign to promote trade and investment with the UK to high level decision makers within global industries and to government ministers. Targeting decision making units in China, the US. Germany and Japan, all key markets for DIT, we overlaid data on travel patterns of key nationalities with airport demographic insight to identify the most relevant business hubs for our audience.  The campaign ran for three months on high profile formats in 12 airports reaching over 40 million passengers.