Dell uses dynamic content to engage the C-suite community

Following a successful 2017 campaign in USA airports (JFK, SFO, BOS and AUS), Dell Technologies wished to continue engaging and influencing the elusive business decision maker audience (focusing on CIOs and CXOs), however expanding this across additional geographies internationally for 2018.

Thanks to PSI’s detailed understanding of this important audience and how its members navigate the global travel landscape, we have been able to secure premium inventory within core business terminals and priority airline departure lounges.

With creative messaging focusing on digital transformation, we in turn have used digital screens and dynamic content feeds to deliver enhanced audience relevancy across the airport environment.