Our planning system is fuelled by ForwardKeys data – the most comprehensive air travel database globally, analysing over 16 million booking transactions daily and with the ability to predict future travel patterns. We also have proprietary access to the world’s leading consumer study of its kind, OCS. Our bespoke City Guides hold audience insight from across APAC, EMEA and the Americas. All this information is aggregated with other key 3rd party datasets to provide compelling and actionable planning intelligence.
At PSI we therefore recognise the importance of integrating data and insight to enable us to deliver increasingly effective and innovative solutions, putting the international traveller and location-relevance at the heart of campaigns. Our use of location data in planning has resulted in increased campaign effectiveness by up to 200%.