Our planning systems are fuelled by multiple data sources – our mantra of “no single point of truth” ensures our teams use the widest and most valuable data sources when planning our clients’ campaigns. We run the world’s leading OOH consumer study, OCS, which investigates 10k . Our bespoke City Guides provide insights into major cities across all regions of the world. This information is aggregated with 3rd party datasets to provide compelling and actionable planning intelligence.
At PSI we place great importance of integrating data and location intellegence into our work to enable us to deliver the most effective and innovative media solutions possible, putting the audience and contextual relevance at the heart of our campaigns. Our approach to the use of location data in our planning has resulted in increased campaign effectiveness by up to 200%.