PSI is the global OOH division of dentsu International, part of a global network covering 145 markets that work in collaboration to deliver the best location-based advertising solutions for our clients.
Location-based marketing is forecast to soon represent 43% of all global adspend. Our expertise in this form of media is unrivalled – delivering uniform strategies across channels and between geographies to engage audiences. For us, context is vitally important to advertising effectiveness – delivering the most relevant message in the right location, at the right time, with audiences in the right mindset.
PSI’s centralised expertise is underpinned by close collaboration with our network, our partner relationships, and our powerful use of cross-market data and intelligence. We deliver across 4 service pillars: Strategy & Consultancy, Campaign Trading, Campaign Activation & Creative Services, Data & Location Intelligence