About us

Who we are.

Who we are.

PSI is the global OOH division of dentsu International

What we do.

What we do.

We build effective location-based advertising solutions

Our culture.

Our culture.

We are driven and inventive.

Our Services

A little about what we do.

Strategy & Consultancy Strategy & Consultancy

Our expertise in location-based media is unrivalled – providing services for brands in the Global Travel Corridor and international cities across the world.

Campaign Trading Campaign Trading

We are the world’s largest purchaser of OOH media within airports and cities, delivering best sites, at the right times and the most efficient pricing.

Campaign Activation & Creative Services Campaign Activation & Creative Services

We provide a variety of services and resources to ensure the highest standard of end-to-end campaign delivery for clients.

Data & Location Intelligence Data & Location Intelligence

We aim to integrate location intelligence into all stages of our campaign delivey – planning, dynamic creative and campaign evaluation. This approach can drive an increase in campaign effectiveness by up to 200%

News and Views

4 factors that will drive air travel advertising in 2019

4 factors that will drive air travel advertising in 2019

Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision. PSI, looks at four factors enabling more engaging […]

Connecting with the new Chinese Traveller

Connecting with the new Chinese Traveller

The rise of the Chinese traveller offers a world of opportunities for brands.
Here we share some of our key insights into the connecting with this valuable and growing audience.

The future of air travel: seamless and personal

The future of air travel: seamless and personal

We’ve been taking a look at developments and emerging trends in global air travel in recent years and how they are giving rise to exciting new opportunities for advertisers to reach travellers as they move through their journeys.

Our Leadership Team

Dominique Oatley Dominique Oatley

Business Director

Richard Simkins Richard Simkins

Head of Strategy & Innovation, OOH

Eleonora Galli Eleonora Galli

Business Director

Gill Rowe Gill Rowe

Business Director

Alanna Solanilla Alanna Solanilla

Business Director

Ben Milne Ben Milne

Head of OOH

Joanna Mostyn Joanna Mostyn

Client Partner

Nick Dawson Nick Dawson

Commercial Director