Who we are.
PSI is the global OOH division of dentsu International
What we do.
We build effective location-based advertising solutions
We are driven and inventive.
A little about what we do.
Our expertise in location-based media is unrivalled – providing services for brands in the Global Travel Corridor and international cities across the world.
We are the world’s largest purchaser of OOH media within airports and cities, delivering best sites, at the right times and the most efficient pricing.
We provide a variety of services and resources to ensure the highest standard of end-to-end campaign delivery for clients.
We aim to integrate location intelligence into all stages of our campaign delivey – planning, dynamic creative and campaign evaluation. This approach can drive an increase in campaign effectiveness by up to 200%
News and Views
PSI is now part of dentsu International
PSI has recently been integrated into dentsu International, which offers best-in-class services and solutions in media, customer experience management (CXM), and creative and operates in over 145 markets worldwide with more than 45,000 dedicated specialists. This move was designed to enable dentsu clients to access dentsu’s Out-of-Home expertise across the globe, and to unlock the […]
4 factors that will drive air travel advertising in 2019
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision. PSI, looks at four factors enabling more engaging […]
Connecting with the new Chinese Traveller
The rise of the Chinese traveller offers a world of opportunities for brands.
Here we share some of our key insights into the connecting with this valuable and growing audience.
Our Leadership Team
Head of Strategy & Innovation, OOH
Head of OOH