Converging digital technologies and the internet-of-everything are helping fuel the worldwide emergence of ‘connected cities’. By 2020, 50 billion people and things will be connected, and by 2030 that could reach 1 trillion. This is having a dramatic effect on the way residents of these cites live, work, commute and play.
How people travel between these cities is also changing, with increasing passenger numbers and flight capacities, evolving geographical profiles of travellers and their destinations, plus innovations in the technology available to facilitate this travel.
Location-based marketing is forecast to soon represent 43% of all global adspend. PSI’s expertise in location-based touchpoint activation across markets is unrivalled – providing strategic planning + consultancy services for clients across the Global Travel Corridor.