Ant-Man x Hyundai
As part of Hyundai’s long-term holding on the Piccadilly Lights, Hyundai can take advantage of a number of 30 minute domination slots in order to take full ownership of the Piccadilly Lights screen for that period. On 17th July, Hyundai utilised this opportunity to promote the movie Ant-Man, dominating the screen from 5.00pm – 5.30pm & 10.00pm – 10.30pm respectively.
Hyundai and Marvel Studios struck a partnership for the newly released movie ‘Ant-Man and the Wasp’, in which three of Hyundai’s cars featured in scenes of the film. These were the Hyundai Kona, Veloster & Santa Fe.